If the Super Bowl's audience continues to dwindle, the most obvious centralized American TV replacement event is ... nothing. The highly anticipated viewership numbers for the Tampa Bay Buccaneers' decisive 31-9 win over the Kansas City Chiefs in Sunday night's Super Bowl … ... 2021 at 12:26 a.m. UTC. But the Chiefs aren't done, and that idea was first voiced by defensive tackle Chris Jones , who at age 26 and signed through 2023 … This season was weird because of the pandemic. Listen on Apple Podcasts | Spotify, Amazin' But True: A NY Mets Baseball Podcast Most of that is due to a "broadcast delay" of about five seconds to allow for broadcasters to prevent unsavory content from appearing on TV. This doesn't even account for the under-18 audience. The NFL unveiled the 2021 regular-season schedule on Wednesday, and there’s a lot for the defending Super Bowl champions and their fans to like. Chipotle: Can a Burrito Change the World? Privacy Notice Here are Super Bowl ratings for18-to-49-year-olds — the prime demographic for advertisers — over the past ten years. They're trying to modify their businesses for digital consumption, but they can only play the cards they have. Some of the decline is related to the rise of streaming, which isn't captured in Nielsen data (but will be in 2024). Got a confidential news tip? It is currently slated for February 7 in Tampa, could be delayed to March 7 … R… But not that much. Listen on Apple Podcasts | Spotify, © 2021 NYP Holdings, Inc. All Rights Reserved The unexpected wait for the highly-anticipated numbers from the CBS broadcast has caused many to speculate that the figures could be down this season. Even after losing to the Buccaneers in the Super Bowl, the Chiefs have plenty of promise moving forward. We want to hear from you. Those fears were confirmed on Tuesday morning when CBS announced that 96.4 million fans watched the game across all their platforms, a noticeable drop from last season. ... Kansas City Chiefs' dynasty delayed by Super Bowl 2021 loss. Roger Goodell explains why the Super Bowl won’t be played on a Saturday anytime soon The NFL commissioner has bad news for anyone hoping to see the Super Bowl … Musical guest The Weeknd wasn't much of a halftime draw. Kansas City Chiefs' Patrick Mahomes in action, Super Bowl, Raymond James Stadium, Tampa, Florida, February 7, 2021. The kickoff temperature in Minneapolis … This suggests the steady decline in Super Bowl ratings is not happening because there are fewer football fans each year. There are all sorts of theories about why the number was so low. In all, the NFL may take in $100 billion from the networks over the next 10 years. Maybe younger viewers are turned off by league's handling of Colin Kaepernick or the concussions or the super-long games riddled with commercials. Quick-serve restaurant chain Chipotle arrived at the Super … Do Not Sell My Personal Information. Sitemap The game will decide the champion of the National Football League (NFL) for the 2021 NFL season.The game is scheduled to be played on February 13, 2022, at SoFi Stadium in Inglewood, California. February 9, 2021 | 8:26am | Updated February 9, 2021 | 9:44am. Rather, it's because fewer casual fans and non-sports viewers are tuning in. The Super Bowl is another thing because of the price of 30-second airtime during a break from the Super Bowl, brands think up some of the most ridiculous or brilliant ads to entertain people. Quick-serve restaurant chain Chipotle arrived at the Super … The state of Florida removed capacity restrictions for sporting events in October, although the three Florida-based teams have voluntarily maintained 20–25 percent capacity limits. “Never good when it takes long. 84d Adam Teicher. "We do see the value in that.". longtime NBC Sports and Fox executive Vince Wladika tweeted. With so many possible choices about what to do at a given time -- video games, TikTok, Instagram, Facebook, YouTube, Netflix, Snapchat, Disney+ -- watching the Super Bowl may never be the cultural experience it once was. Thanks for contacting us. That speaks to an essential change in American media, and it's been noticeable for years. The realization was this: One Super Bowl championship wouldn't be enough, which makes Sunday's loss that much more bitter. Yet, they do now have something to say about the unprecedented delay - … Your Ad Choices The Super Bowl may be a melting iceberg, but it's still -- by far -- the most watched event of the year (including among the 18-to-49 demographic). Media is fractured. A once-in-a-lifetime September and October, where all major sports were happening at the same time, may have pushed 2020's "Sunday Night Football" ratings down. But the previous three years show that there are plenty of hardcore football fans who were still tuning in each week. In case a COVID-19 outbreak forced the postponements of regular season and playoff games, the league stated that Super Bowl LV could be delayed as far as February 28. The … It's easier to imagine that the shared American television experience will slowly die out. The NFL could potentially push Super Bowl LV back to Feb. 28, 2021, or cancel the Pro Bowl if the COVID-19 pandemic forces the 2020 season … Opting for Tampa as a replacement host in 2021 makes sense. One conclusion is the Super Bowl is no longer as appealing to casual fans as it once was. WATCH: Disney reported strong growth in paid streaming subscribers in first quarter. About 5.7 million people streamed the Super Bowl this year, up from 3.4 million last year, according to The Streamable. Even after losing to the Buccaneers in the Super Bowl, the Chiefs have plenty of promise moving forward. Post was not sent - check your email addresses! Listen on Apple Podcasts | Spotify, Big Apple Buckets: A NY Knicks Basketball Podcast © 2021 CNBC LLC. “Super Bowl numbers are still being processed and verified,” Nielsen said in a statement. The biggest game in sports is also the biggest night in advertising. Listen on Apple Podcasts | Spotify, Pinstripe Pod: A NY Yankees Baseball Podcast Super Bowl LV: Chiefs vs. Here's what you need to know ahead of Super Bowl LV in Tampa, Florida. Simply put, The Super Bowl isn't the event it once was. Sunday's defeat wasn't like any of the others for Mahomes since he became the Chiefs' starter in 2018. Green Bay Packers President Mark Murphy revealed that the league has the flexibility to delay Super Bowl LV. This year's game got 96.4 million viewers, the lowest rating since 2007. Well, on the Super Bowl play, Shaq Barrett never takes the bait and is all over Kelce, so Mahomes throws it in the dirt on first and 10. That may also explain the sudden drop in "Sunday Night Football" viewership this year and in 2020 sports viewing in general. The Super Bowl has never been canceled or delayed. This suggests the steady decline in Super Bowl ratings is not happening because there are fewer football fans each year. The wait for the Super Bowl 2021 ratings stretched into Tuesday in a highly unusual delay. Sorry, your blog cannot share posts by email. “Super Bowl numbers are still being processed and verified,” Nielsen said in a statement. Get this delivered to your inbox, and more info about our products and services. ... Nielsen delayed unveiling its ratings until Tuesday, prompting speculation that … Forget the blowout game and weird halftime show. Think back to those "Game of Thrones" essays from a couple of years ago that pondered if it would be the last show Americans watched together. Last year’s big game between the 49ers and Chiefs, which Kansas City won 31-20, got 102 million viewers across all FOX platforms. Fewer people under 50 are watching every year. A weather contingency plan would be enacted. Terms of Use When kids grow up in an environment without parents who religiously read the newspaper's sports page or tune into ESPN's SportsCenter, the overall cultural relevance of sports is at risk -- especially when they've got commercial free Roblox, Minecraft and Fortnite to play with. When the pandemic started and the NBA and MLB delayed their seasons, sports fans assumed people would desperately return to live sports once it resumed, both as a life raft to normalcy and as something to do after months of watching recorded programming. In contrast, gaming hours and Netflix subscriptions have skyrocketed during the pandemic. Your California Privacy Rights According to @accuweather, thunderstorms are in the forecast for Super Bowl Sunday. The coldest Super Bowl day was Super Bowl Fifty-Two. Chipotle: Can a Burrito Change the World? The city bid for the Super Bowl in 2020, losing out to Miami Gardens, Florida. LOS ANGELES -- NFL owners, responding to inclement weather that has delayed the opening of a new stadium in Los Angeles, voted unanimously Tuesday to instead award Tampa … Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Kansas City Chiefs. UPDATE, 5:11 PM: Well, that was quick, kind of. He had never lost a start by more than one score. Do Not Sell My Personal Information, Your California Privacy Rights Etsy's revenue has soared. THE BEST INSIGHTS FROM THE ULTIMATE INSIDERS, Jalen Rose: Renaissance Man Super Bowl ratings among Americans between 18 and 49 have fallen dramatically over the past 10 years. Which day the game is postponed to … But none of that gets to the meat of the issue. But these free-falling audiences haven't affected Super Bowl commercial rates, which have risen every year until plateauing this year at about $5.5 million per 30-second spot. A Division of NBCUniversal. Perhaps football isn't as popular as it used to be. Why it failed: Good defense Incompletion 9 That's what companies like FanDuel and DraftKings are counting on. The Tampa Bay Buccaneers have brought the band back together, as their entire starting lineup is set to return from last year's Super Bowl team in hopes of a repeat run in 2021. John Ourand of Sports Business Journal noted that nine of the 44 local markets showed an increase, with 35 being down. Super Bowl LV also posted the lowest TV viewership figure since 2006. “You all know if it takes too long, they’re scrambling to figure out how to make it look better,” longtime NBC Sports and Fox executive Vince Wladika tweeted. It's hard to imagine 50 million 18-to-49-year-olds to be watching an e-sports Super Bowl or UEFA Champions League soccer in 20 years. Brady will have both of the big prizes, with wins in the 2018 AFC Championship Game -- when he played for the New England Patriots-- and in Super Bowl LV. ... 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